“In this survey, we were pleased to see that not only are more Americans making the switch to more environmentally friendly cleaning products, but that some of the previously held misconceptions surrounding efficacy of these products seem to be fading.” With today’s formula innovations, we know that cleaning can be effective and safer for families, pets and the planet,” said Andy Telatnik, Director of Marketing – Retail, Bona. “Spring is the perfect time to not only organize and tidy-up, but to also bring in cleaning products that are safer for the home year-round. The survey, which was commissioned by Bona ®, a global, sustainably driven company that supplies products for installing, renovating, maintaining and restoring premium floors, also found that more than half of Americans (53%) say they have made the change to using more environmentally friendly cleaning products in the past year, and more than three quarters (77%) say they are likely to switch out traditional cleaning products to environmentally friendly ones. Within this group, an overwhelming majority (92%) say they are considering taking action to reduce their environmental impact while spring cleaning, and more than half (56%) say they are considering using cleaning products that have environmentally friendly ingredients. adults found that more than 9 in 10 Americans (93%) are planning to spring clean this year. In fact, a recent Bona/Harris Poll survey of over 2,000 U.S. ENGLEWOOD, Colo.-( BUSINESS WIRE)-With the official start to spring underway, spring cleaning is top-of-mind for many Americans.
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